The buzz

The Red Brick Road’s debut ad for the takeaway service Just Eat has garnered mixed reviews. The spot, ‘mini fist pump’, has attracted some prudish but predictable comments about a baby celebrating breastfeeding time.

The new just eat advert is incredible, might even use them just for the advert

The just eat advert with the pregnant pandas is fab

I know I can’t be the only one thinking that just eat advert is a bit of a weird one #fistpump #breastfeeding

Is it just my people freaked out by the just eat advert? Baby giving a fist bump when mum starts opening her blouse is just creepy

That Just Eat advert when the baby does the fist pump at the mums boob. I can’t get over how disgusting I think it is...

Awful advert for Just Eat appears to have a (boy) baby making a sexual gesture as it’s mother moves to breast feed it @EverydaySexism


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published