House of Fraser awards ad business to 18 Feet & Rising

House of Fraser has handed 18 Feet & Rising its adver­tising business.

House of Fraser: convinced by 18 Feet & Rising to forgo full pitch
House of Fraser: convinced by 18 Feet & Rising to forgo full pitch

Campaign revealed in May that House of Fraser was reviewing its creative account and holding a pitch with three agencies. But after chemistry meetings, 18 Feet & Rising persuaded the department store to abandon its plans for a full pitch.

18 Feet & Rising will look after the creative and strategy for all of House of Fraser’s above-the-line campaigns.

Fallon had been handling the retailer’s advertising on a project basis since 2011.

In 2013, House of Fraser moved its media business to Goodstuff Communications. Starcom MediaVest Group was the 14-year incumbent.

House of Fraser spent £3.2 million on media in 2012, according to Nielsen, but is expected to invest more heavily after selling a majority stake to a division of the Chinese conglomerate Sanpower. The deal valued House of Fraser at £480 million.

Jonathan Trimble, the chief executive of 18 Feet & Rising, said: "House of Fraser is a British high-street institution with a fast-changing digital and international future. It’s an exciting time for the business and therefore an exciting time to have them part of the agency."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Maltesers unveils Braille billboard in next phase of disability campaign
Shares0
Share

1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

Just published

More