Rosen named global ad director at Telefónica

Telefónica has appointed Daniel Rosen, the global chief executive of the WPP-owned mobile agency Joule, as its global director of advertising, replacing Shaun Gregory.

Rosen: leaves WPP’s Joule
Rosen: leaves WPP’s Joule

Rosen will be responsible for developing Telefónica’s global advertising sales business, with a focus on Europe and Latin America.

He will be based in London and report to Stephen Shurrock, the chief executive of innovation and digital disruption.

Shurrock said: "Daniel’s experience and deep un­derstanding of mobile will help us further accelerate revenue growth and product innovation, and build even closer relationships with the brand, publisher and agency community."

Rosen joined Joule in 2012 as the EMEA chief executive, before being promoted to the global role in 2013. He previously founded AKQA’s global mobile practice, which he led for eight years.

Gregory left Telefónica in March to become the chief executive of Exterion Media.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published