KitKat swoops on Apple's 'Bendgate' problem

Brands have swooped on the latest social media scandal to hit Apple, after new iPhone 6 Plus owners claimed their devices bent unexpectedly when carried in their pockets.

KitKat: ingeniously exploiting Apple #bendgate
KitKat: ingeniously exploiting Apple #bendgate

The scandal was quickly tagged "bendgate" on social media sites and brands were quick off the mark with responses.

KitKat is unexpectedly leading the pack with its tweet, "We don't bend, we break."


The tweet was created by KitKat's agency JWT London and has more than 7,000 retweets.

Coincidentally, KitKat shares its name with the latest version of Google's Android.

LG also jumped on the bandwagon, flagging its own intentionally bendy smartphone.


 

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