The buzz

The buzz

Kit Kat’s tactical Tweet that mocked the bendiness of Apple’s iPhone 6, by JWT London, was a hit on social media. It overtook Oreo’s Super Bowl Tweet for the highest number of retweets.

Kit-Kat’s ad mocking the fate of the iPhone 6 in #BendGate is the most retweeted adverts of all time on twitter! @KITKAT #iphone6
@april_adspruce

I love how Kit Kat is burying the new iphone lmao
@SolidShady_

Just too easy...Even Heineken and Kit Kat are poking fun at Apple’s iPhone 6 Plus #bendgate
@tomasgonsorcik

Erm. Kit Kat aren’t exactly a rival of Apple. ‘Oooh I’m not sure whether I want an iPhone 6 or a 6 finger Kit Kat’
@MrJamesMahon

"@KITKAT: We don’t bend, we #break. #bendgate #iPhone6plus" You know you’re screwed when kit Kat is getting at you
@MashallahYrUgly

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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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