Sara Kimberley chuckles to herself every time she watches the new Grant’s spot: "This is a funny and heart-warming film about friendship – one of those ads you want to send to your friends so they can share in the laughter." It created by Michael Walker and Ben Edwards, and directed by Yann Demange through Stink.
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.