Kate Magee is flabbergasted at the new Chips Ahoy! ad: "OK, I admit the cookie’s face makes me laugh, but have they really just used Fallon’s lauded ‘gorilla’ ad and changed the ending? It’s crass, derivative and damaging to Cadbury – and a tad worrying if that’s the best creative idea they could come up with."
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
Creative Artworker £28,000 - 32,000 Dahling Ltd, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.