Turkey of the week: Chips Ahoy!, Drum

Kate Magee is flabbergasted at the new Chips Ahoy! ad: "OK, I admit the cookie’s face makes me laugh, but have they really just used Fallon’s lauded ‘gorilla’ ad and changed the ending? It’s crass, derivative and damaging to Cadbury – and a tad worrying if that’s the best creative idea they could come up with."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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