Pitch Update

The pitches for Oxfam's direct marketing account took place this week with Atomic London, Lida and Rapp.

Pitch Update

The successful shop will aim to increase donations. The incumbent, WPN Chameleon, has been knocked out. Proximity and Rainey Kelly Campbell Roalfe/Y&R, which handle the advertising and digital businesses respectively, are unaffected.

DLKW Lowe, Engine and Ogilvy & Mather have been selected to get to the final stages of the Post Office’s ad review, with FCB Inferno and Rainey Kelly Campbell Roalfe/Y&R out of the process. The pitch, which is being run by the Crown Commercial Service, does not include the incumbent, Dare, as it is not on the roster.

Tissue meetings for the Arla Foods brand Anchor’s creative account took place this week. The incumbent, CHI & Partners, which has worked on the business for the past 11 years, is not repitching.

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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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