Pick of the week: Department for Transport, Abbott Mead Vickers BBDO

Jeremy Lee thinks the DfT ad is a game-changer: "Shock tactics rarely shock – what makes this one so distinctive is the use of scanning technology to create a map-like view of the road." It was created by Martin Loraine and Steve Jones, and directed by Giles Revell through We Folk, The Mill and ScanLAB Projects.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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