James Swift thinks the new Co-operative spot is a waste of money: "The Co-op is so committed to ethics that it’s pretending to tattoo the words on to someone’s back in an ad. Who does that impress? Unlike its former bank chairman Paul Flowers, this campaign is in desperate need of some substance."
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.