Turkey of the week: The Co-operative, Arc

James Swift thinks the new Co-operative spot is a waste of money: "The Co-op is so committed to ethics that it’s pretending to tattoo the words on to someone’s back in an ad. Who does that impress? Unlike its former bank chairman Paul Flowers, this campaign is in desperate need of some substance."

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1 An oral history of 'Get a Mac,' Part 1

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

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