Turkey of the week: The Co-operative, Arc

James Swift thinks the new Co-operative spot is a waste of money: "The Co-op is so committed to ethics that it’s pretending to tattoo the words on to someone’s back in an ad. Who does that impress? Unlike its former bank chairman Paul Flowers, this campaign is in desperate need of some substance."

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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