James Swift thinks the new Co-operative spot is a waste of money: "The Co-op is so committed to ethics that it’s pretending to tattoo the words on to someone’s back in an ad. Who does that impress? Unlike its former bank chairman Paul Flowers, this campaign is in desperate need of some substance."
Director of Marketing Communications Circa £80,000 per annum British Red Cross, Central London
PROJECT DIRECTOR – Top Experiential Agency – £55-65k £55-65k Judi Patton, London (Central), London (Greater)
Senior Client Manager £32000 - £42000 per annum Twist Recruitment, London
The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.