Film: Gold Winner

Automotive

Title: The Epic Split
Client: Volvo Trucks
Brand: Volvo FM
Vice-president, marketing: Lars Terling
Agency: Forsman & Bodenfors
Art directors: Anders Eklind, Sophia Lindholm
Writers: Martin Ringqvist, Bjorn Engstrom
Director: Andreas Nilsson

Topics

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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