Film: Gold Winner

Media & entertainment

Title: The Sunday Times – Icons
Client: News UK
Brand: The Sunday Times
Marketing director, News UK: Suzi Watford
Creative chief officer, News UK: Nick Stringer
Agency: Grey London
Creative director: Dave Monk
Art director: Jonathan Rands
Writer: Johan Leanderson
Director: US
Production company: Academy

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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