Film campaign: Gold Winner

Sport, travel & leisure

Title: Ball Of Shame
Client: Paddy Power
Global marketing director: Christian Woolfenden
Head of brand: Paul Sweeney  Agency Crispin Porter & Bogusky London
Creative directors: Matt Gooden, Ben Walker
Art directors: Christen Brestrup, Kate Baker
Writers: Bertie Scrase, Joe Bruce
Director: Andy McLeod
Production company: Rattling Stick
Post-production: Big Buoy
Editor: Art Jones, Work
Audio: Parv Thind, Wave

Topics

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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