Direct: Gold Winner

of

Fashion, clothing, footwear & accessories category

Title: D Rose Jump Store
Client: Adidas
Brand: Adidas D Rose 3.5
Senior communications manager: Steve Marks
Brand communications manager: Tim Day
Agency: TBWA\London
Chief creative officer: Peter Souter
Creative directors: Nick Tidball, Steve Tidball
Art director: Nick Tidball
Writer: Steve Tidball
Director: Walter Campbell
Editor: Nick Gilberg
Producer: Natalie Spooner

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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