Radio Agency: Leo Burnett

Radio Agency: Leo Burnett

Silver

Charity, NGO, Not-for-Profit, Public Service & Government
Title: Phone-in
Client: Business in the Community
Marketing director: Edwina Hughes
Executive creative director: Justin Tindall
Creative director: Adam Tucker
Writers: Hugh Todd, Darren Keff, Phillip Meyler
Producer: Adam Furman

Silver

Media & Entertainment Campaign
Title: Another Level
Client: Freeview
Marketing communications director: Guy North
Executive creative director: Justin Tindall
Creative directors: Richard Robinson, Graham Lakeland
Writers: Rob Tenconi, Mark Franklin
Producer: Adam Furman
Account directors: Ben Gillibrand, Chris Ferguson

Finalist

Grocery, Soft Drinks & Household
Title: Sandeep’s A Hero
Client: McDonald’s

Finalist

Grocery, Soft Drinks & Household Campaign
Title: Getting Your Money’s Worth
Client: McDonald’s

Finalist

Grocery, Soft Drinks & Household Campaign
Title: Lunchtime Can’t Come Soon Enough
Client: McDonald’s

Topics

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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