The buzz

The buzz

Chanel No 5’s Baz Luhrmann-directed three-minute ad features the supermodel Gisele Bündchen. Created in-house, the cinematic film features a slow version of the song You’re The One That I Want from the film Grease. Luhrmann adopts a directing style similar to that from his film The Great Gatsby

I love Baz Luhrmann, and his new Chanel No. 5 ad is seriously moving. But what does it actually mean?
@IvanMazour

New ad for Chanel No. 5 staring Gisele Bundchen must have cost millions… the ad uses non-verbal communication but so beautiful.
@jlmccook

Giselle in the Chanel No. 5 ad is something else.
@JamieTuohy

Hate to admit it but I’m quite disappointed in the new Chanel no. 5 ad. Nicole Kidman’s one is soooooo much better #TheOneThatIWant
@ClionaNicD

The new Chanel no 5 ad is a bit pretentious/odd/long...
@thesizla

 

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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