Jeremy Lee thinks the Diet Coke spot presents an alternative reality: "It’s not just that Grey London did this first and did it better for McVitie’s (although that’s a huge part of it), but the reality of women who live alone with a house full of cats is very different to the one that Taylor Swift tries to make us believe."
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
Creative Artworker £28,000 - 32,000 Dahling Ltd, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.