Burberry goes interactive for Printemps Christmas window display

Burberry will tell its own Christmas story through interactive shop windows at Printemps, the Parisian department store.

Burberry: going interactive for Christmas window display
Burberry: going interactive for Christmas window display

The windows will go live in November and show a boy travelling with his teddy bear from Burberry's Regent Street flagship store to Printemps in Paris.

Visitors will be able to connect to Printemps' Wi-Fi  to interact with individual scenes, and will be able to access extra content via their browsers. They will be able to control the weather as the little boy crosses the Channel and can activate a storm – with accompanying sound – or steer a fleet of boats.

Finally, they will be able to create virtual postcards showing a festive scene displayed on the windows, which will be shareable on social media.

Brand: Burberry



Read next

OMG don't read this



The fourth wave of content marketing

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published