In pictures: Big Bus Challenge 2014

Revellers gathered at Covent Garden's London Transport Museum last night to see unveiled the winners of this year's Big Bus Challenge, run by Exterion Media in association with Campaign.

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Guests included the judges: Martin Hancock, development director, National Express Bus; Gill Huber, group communications director, Posterscope; Chris Marjoram, managing director, Rapport; Richard Jacobs, marketing director, Kinetic; Ross Neil, executive creative director, WCRS; Jason Cotterrell, managing director UK, Exterion Media and Simon Harrington, marketing director, Exterion Media; Paul Domenet, executive creative director, Johnny Fearless; Andy Hunns, creative director, Clinic and Andy Bird, executive creative director, Publicis.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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