The buzz

In 24 hours, Mulberry’s Christmas ad, ‘win Christmas’ by Adam & Eve/DDB, had already recorded twice the amount of YouTube views that its spring/summer campaign featuring the supermodel Cara Delevingne received in January. It has gone down well on Twitter too.

if you haven’t watched this already, please do, bloody marvellous! #mulberry #winchristmas
@FloandPercy

All I want for Christmas is a willow #mulberry #london#winchristmas
@vintagespence

Are you overly competitive with presents at #Christmas? Mulberry have nailed it in their #WinChristmas ad @BultersintheBuf

The new @Mulberry_Editor Christmas ad is making us chuckle
@irishtatler

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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