Turkey of the week: Toyota, Saatchi & Saatchi

James Swift wishes the new Toyota ad would stay buried: "This hurts to watch. I’m beginning to suspect that improvised comedy is just one of those things that is so fiendishly difficult to get right in commercial situations that it should never be attempted. Much like rapping."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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