Facebook readies LinkedIn rival 'Facebook at Work'

Facebook is reported to be "secretly" working on a website called Facebook at Work, which would allow users to keep their personal profile separate from their work profile, according to the Financial Times and Reuters.

Facebook: rumoured to be working on LinkedIn rival
Facebook: rumoured to be working on LinkedIn rival

The new website, which is understood to be designed as a traditional Facebook page, is set to compete with professional social networks such as LinkedIn, according to reports.

It will allow users to chat with colleagues, connect with professional contacts and collaborate over documents.

Employees of Facebook are understood to be using the platform already, and the social networking site is now testing the concept with companies, it has been claimed.

On Friday, Facebook reported it would limit the number of promotional posts that appear in a newsfeed after feedback from users. It said in a blog post that from January people would see "less of this type of content in their news feeds."

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BBH deputy ECD Caroline Pay exits
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1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Look out for the invisibles and introverts in your agency
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1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

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