Outdoor Sales Team of the Year

Outdoor Sales Team of the Year

Ocean Outdoor

A 14 per cent growth in Ocean Outdoor’s market share reflects the success of a sales team that has grown in confidence in a sector dominated by big international players.

That success is embodied in the team’s approach to business, with each team member having total responsibility of the sales process from start to finish.

At the same time, Ocean Outdoor has seen the successful launch of The Grid, Britain’s first city-centre, full-motion, out-of-home network offering clients a flexible way of buying digital out-of-home. It drew in 36 new clients and delivered year-on-year revenue growth.

This has been accompanied by expansion into new territories and has included working with partners to produce integrated campaigns where mobile and DOOH work together.

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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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