Cross-Media Sales Team of the Year

Cross-Media Sales Team of the Year

Channel 5

The value added to Channel 5 through its commercial innovation was shown when the broadcaster was sold to Viacom in April for £450 million – £347 million more than Northern & Shell paid for it less than four years earlier.

The price reflects Channel 5’s success in creating new ways of working with advertisers across a diverse portfolio of media to develop cross-media and cross-platform solutions.

The past year has seen this "partnership" strategy come into its own, with the broadcaster striking 144 deals with brands – the vast majority being cross-media.

The result has been the channel’s most successful year ever, with revenue growing 11 per cent – double the market rate – in the year to June. It’s all the more remarkable given that audience levels have remained flat since 2010.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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