TV Sales Team of the Year

TV Sales Team of the Year

Channel 4

Although the commercial climate continues to be a challenging one for Channel 4, there is a rising confidence among the broadcaster’s sales team, which has been buoyed by a record year for digital, as well as a healthy haul of creative and innovation awards.

And the reason for the feel-good factor? The team suggests much of it has to do with being the most joined-up sales team in town. Its agency- and client-facing teams deal with everything that the broadcaster sells, have single revenue targets and combine all their skills in a one-stop shop.

Work has included selling out PlayStation4 with Manning Gottlieb OMD, mixing public messaging and editorial with Hollyoaks and the Home Office, and developing the Weekend Kitchen With Waitrose content strategy.

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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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