TBWA adds Torode to management line-up

TBWA\London has hired Amelia Torode from The Good Relations Group as its new chief strategy officer, completing the agency's management line-up.

TBWA\London senior team: (l-r) Souter, Torode and Stainer
TBWA\London senior team: (l-r) Souter, Torode and Stainer

Torode joins the chairman and chief creative officer, Peter Souter, and the chief executive, Richard Stainer. She replaces Adam Stagliano, who will now focus on international clients and on championing the agency’s "disruption" positioning around the network.

As the head of strategy and innovation at VCCP, Torode created real-time strategies for brands including Comparethemarket.com, O2 and London 2012. Torode then moved to VCCP’s sister PR and branding agency, Good Relations, where she steered digital strategy and innovation.

Stainer, who joined TBWA from Bartle Bogle Hegarty at the beginning of the year, described Torode as "a truly extraordinary talent, with an exceptional record in strategy, planning and digital innovation".

Torode added: "This feels like a new chapter in the TBWA story. I’m thrilled to be working with Peter and Rich; it’s an exciting meeting of minds and ambitions."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 An oral history of 'Get a Mac,' Part 1

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

Just published