Auto Trader social campaign recreates users' cars in Lego

Whether you're a petrolhead Jeremy Clarkson-wannabe with a souped-up BMW, or a Sunday-driver septuagenarian with a penchant for beige panelling, or somewhere in-between, you have the chance to have your vehicular pride and joy recreated in Lego and sent to you for Christmas, thanks to a social campaign for Auto Trader.

Auto Trader: social campaign allows one winner a day to have their car reproduced in Lego
Auto Trader: social campaign allows one winner a day to have their car reproduced in Lego

The used-car magazine and website has launched a week long competition across Facebook, Twitter and Instagram, using the hashtag #DrivenByMe.

Users are encouraged to share a picture of their car on social networks, with one lucky winner being selected to have their car built as a Lego model. A stop-motion film of the build will be posted online.

Auto Trader has produced a video explaining the competition, which kicks off today. The first video of a Mini Lego build is now live on Facebook.

Client: Auto Trader

Agency: Krowd



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