James Swift thinks Gordon’s latest ad is just the tonic: "Gin has exploded in popularity, but it’s mostly top-shelf brands that have benefited. This entertaining effort should put Gordon’s front-of-mind among casual drinkers." It was created by Rosie Arnold and Hamish Pinnell, and directed by Björn Rühmann through Blink.
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.