Nike creates 100,000 animated personalised shorts to celebrate 'Your Year with Nike+'

Nike is attempting to inspire runners in the US and Canada to outdo their 2015 track records and has created more than 100,000 personalised animations tailored to the specific cities, climates and sporting activities of its Nike+ members.

Nike: athletes are being sent a 'Your Year' animated short to encourage them to outdo themselves in 2015
Nike: athletes are being sent a 'Your Year' animated short to encourage them to outdo themselves in 2015

‘Your Year with Nike+’ uses data gleaned from individuals to inform their own personalised one-minute film. Every Nike+ user is sent a link to their short, whose content has been shaped using location, weather and movement data.

The animation style has been designed by French illustrator and director McBess. Nike+ members can access their own film by logging onto the campaign website, where they are encouraged to "Outdo You".

Client: David Schriber, vice-president of North America brand marketing, Nike

Agency: AKQA



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