Turkey of the week: Adidas Originals, Johannes Leonardo

James Swift is unimpressed by Adidas’ new campaign: "The ‘superstars don’t chase fame’ idea is good, but when you consider spokesman David Beckham’s route to stardom (clue: it wasn’t all football) and Rita Ora’s recent statements about how performers must become brands, it all unravels rather quickly."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More