Moo tackles rocket science in US ad push

The business card company Moo has rolled out an ad to US audiences, bearing the tagline "Why be ordinary?".

The 30-second ad, which is placed on YouTube pre-rolls, shows a line-up of schoolchildren taking part in a challenge to build and launch their own rocket.

The camera pans past three failures before arriving at the fourth kid, whose rocket is shown to have broken through the roof and to be heading into orbit.

As the boy smiles with pride the camera cuts to a business card on his desk reading "Matt Powers. Future entrepreneur. 7th grade".

The ad was produced by UK-based production company Alpha Century and directed by Giles Smith. The creative director was Moo’s Anup Sharma-Yun.

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