Pick of the week: Sport England, FCB Inferno

Maisie McCabe is all pumped up about the Sport England ad: "Not only is it a great idea to show ‘normal’ women getting hot and sweaty, this is well-executed with a rousing soundtrack." It was written by Simon Cenamor, art directed by Raymond Chan and directed by Kim Gehrig through Somesuch & Co.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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