Webuyanycar beats McDonald's in TV ad poll

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Webuyanycar.com: the brand zooms into first place
Webuyanycar.com: the brand zooms into first place

Webuyanycar.com races into pole position this week, gaining 49% recall. In second place, Halifax trails not too far behind with 42%.

Adwatch research was conducted from 22 to 26 January 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

Read next

Unilever CMO Keith Weed's five tech trends for 2015

Why Moneysupermarket's #EpicStrut is a viral hit

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More


RankVideo

1


Brand: Webuyanycar.com

Agency/TV Buyer: Driven/MEC Manchester

Recall: 49%

2


Brand: Halifax

Agency/TV Buyer: Adam & Eve/DDB/MEC

Recall: 42%

3


Brand: P&O Cruises

Agency/TV Buyer: Founded/The7Stars

Recall: 40%

3


Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 40%

5


Brand: Thinkbox

Agency/TV Buyer: The Red Brick Road/in-house

Recall: 38%

5


Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD UK 

Recall: 38%

7


Brand: Burger King

Agency/TV Buyer: David/Vizeum

Recall: 37%

8


Brand: Felix, cat treats

Agency/TV Buyer: Jefferies Parsons Myers Harvey/Mindshare

Recall: 35%

9


Brand: British Heart Foundation

Agency/TV Buyer: Grey London/PHD

Recall: 34%

10


Brand: Wrigley

Agency/TV Buyer: Krow/MediaCom

Recall: 33%