Pick of the week: The Big Yellow Self Storage Company, CHI & Partners

Pick of the week: The Big Yellow Self Storage Company, CHI & Partners

James Swift is glad to see The Big Yellow Self Storage Company thinking inside the box: "The client’s message is boiled down into a pithy phrase and complemented with striking images – a perfectly formed print campaign." It was created by Danny Hunt and Gavin Torrance, and illustrated by RM2 and Matt Dartford.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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