The buzz

The buzz

Amid all the jokey and lust-fuelled Valentine’s Day-themed ads, Dare and Heart Transplant UK tried to do something a little more worthwhile. They have created an online campaign to find Stacie Pridden, a 24-year-old woman waiting for a heart transplant, a new organ and encourage people to sign up to the donor register.

Help @staciep90 and hundreds of others, and #GiveYourHeart to someone this Valentine’s
@olisnoddy

#giveyourheart takes on a totally new meaning this valentines day. Nice work @thisisdare giveyourheart.co.uk #giveyourheart
@jonhaywooduk

I gave my heart this Valentine’s, but I still love you @jamestalbut. Become an organ donor. #giveyourheart
@muffinlegs

My heart, pour vous. Do something worthwhile this Valentine’s day. #giveyourheart by @thisisdare.
@hiBevan

WATCH this video of the incredible @staciep90 … then ask yourself who you will give your heart to #giveyourheart RT
@petelonghurst

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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