Apple rated world's most valuable brand and Lego most powerful

Apple retains spot at the world's most valuable brand, while Lego steals the top spot from Ferrari as the world's most powerful brand.

Lego ranked as world's most powerful brand 2015
Lego ranked as world's most powerful brand 2015

The research, conducted annually by strategy consultancy Brand Finance, uses a variety of brand and financial factors to find the most valuable and powerful brands.

Lego has stolen the top spot as the world’s most powerful brand from Ferrari, which saw itself slide to ninth in the ranking. Second on the list was professional services company PWC, which was followed by Red Bull in third place.

The most powerful brands are ranked based on a series of points awarded for criteria such as familiarity, loyalty, promotion, staff satisfaction and corporate reputation.

Top 10 most powerful brands 2015

  1. Lego

  2. PWC

  3. Red Bull

  4. McKinsey

  5. Unilever

  6. L’Oreal

  7. Burberry

  8. Rolex

  9. Ferrari

  10. Nike

According to the research the fastest growing brands were led by social networks and internet businesses with Twitter, Baidu and Facebook comprising the top three. FOllowing that was fast food chain Chipotle and healthcare brand Humana.

Brand Finance also calculates the world’s most valuable brands, using the information on a brand’s strength with financial data, to calculate its commercial value. The list is dominated by tech brands in the top ten, featuring Apple, Samsung, Google and Microsoft.

Use the interactive table below to reveal the top 40 most valuable brands. Click on the headings to filter the table by different categories.

Rank 2015Rank 2014BrandBrand value 2015 $mBV change %
1 1 Apple

128303

23
2 2 Samsung

81716

4
3 3 Google

76683

12
4 4 Microsoft

67060

7
5 5 Verizon

59843

12
6 7 AT&T

58820

30
7 8 Amazon.com

56124

24
8 6 General Electric

48019

-9
9 13 China Mobile

47916

50
10 9 Walmart

46737

4
11 12 Coca-Cola

35797

6
12 10 IBM

35428

-15
13 11 Toyota

35017

0
14 15 Wells Fargo

34925

15
15 17 BMW

33079

14
16 14 T (Deutsche Telekom in Germany)

31108

2
17 19 Volkswagen

31025

15
18 18 Shell

30716

7
19 27 Walt Disney

30698

30
20 30 ICBC

27459

20
21 26 Mercedes-Benz

27328

13
22 16 Vodafone

27287

-8
23 20 HSBC

27280

2
24 51 China Construction Bank

26417

39
25 24 Citi

26417

7
26 21 Bank of America

26210

-4
27 29 Intel

25713

9
29 28 Chase

25011

7
29 25 Home Depot

24819

1
30 122 Facebook

24471

146
31 35 Nike

24180

16
32 36 Cisco

24118

12
33 37 Oracle

23217

11
34 58 Agricultural Bank Of China

22888

28
35 22 Mitsubishi

22714

-13
36 31 Honda

22679

1
37 23 McDonald's

22424

-15
38 33 American Express

22040

2
39 47 Pepsi

21567

10
40 40 Nestlè

21379

5

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published