Pick of the week: Honda, Wieden & Kennedy London

James Swift thinks he could start giving Honda ads Pick of the Week sight unseen: "Another ad for the brand that shows there’s nothing wrong with using gimmicks if they’re relevant and well-executed." It was created by Bertie Scrase, Christen Brestrup and Caleb Al-Jorani, and directed by ManvsMachine through Friend.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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