Ten things you need to know

Ten things you need to know

M&C Saatchi creates Tory ad

M&C Saatchi has created its first piece of work for the Conservative Party after being appointed to work on this year’s general election campaign.

Google’s Nicklin joins AOL

AOL UK has appointed Hamish Nicklin, the director of agency sales at Google, as its managing director. He replaces Noel Penzer, who has left AOL to be the managing director at Time Out Europe.

Telefónica rolls out data trial

O2’s parent, Telefónica, is trialling a new ad model that allows brands to sponsor extra mobile data for customers.

New BBDO role for Thomas

Omnicom’s BBDO has appointed Chris Thomas, its Asia head for the past nine years, as its chief executive of the Americas.

Vax signs C4 sponsorship deal

Vax, the floor-care brand, has signed a seven-figure sponsorship deal with Channel 4, for which it has created idents starring Miranda Hart.

Brien named iCrossing CEO

Hearst Corporation has hired Nick Brien to be the chief executive of iCrossing. The former chief executive of McCann Worldgroup replaces president Brian Powley, who has left the company after eight years.

Club Havas wins global Vertu

Vertu, the luxury-phone brand, has appointed Club Havas as its global creative agency after a competitive pitch.

Kyle fronts Racing UK campaign

Racing UK has recruited the talk-show host Jeremy Kyle to front a marketing campaign encouraging people to subscribe to watch its coverage of the Cheltenham Festival, which begins on 10 March.

Carney to lead McCann digital

McCann Worldgroup has hired Somewhat’s Jon Carney as its chief digital officer for Europe.

Awards deadline looms

Agencies have until tomorrow (Friday) to enter the Thinkbox TV Planning Awards, which are run in conjunction with Campaign.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More