Pick of the week: European Tour, Saatchi & Saatchi London

Maisie McCabe thinks Saatchi & Saatchi has hit a hole in one: "The detail in the stereotype-defying set-ups, combined with the slo-mo camera work and classical soundtrack, makes this spot a great watch." It was written by Laurence Quinn, art directed by Mark Norcutt and directed by James Willis through Bullion.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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