James Swift abhors the new ad for Game of War starring Kate Upton: "Here’s a lesson to anyone who thinks you can still throw money and a pretty face at a problem. The obvious lack of strategy and creativity in this ad just leaves me thinking that the product must be a piece of crap."
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.