The buzz: The Salvation Army and Katharine Viner

The buzz: The Salvation Army and Katharine Viner

After #TheDress sent the web crazy two weeks ago, The Salvation Army used the social media fuss to highlight a serious cause. It mocked up a badly beaten woman wearing the white and gold dress with the text: ‘Why is it so hard to see black and blue?’

Simple yet so powerful. @salvationarmy turns #TheDress into a powerful domestic violence ad.
@DavidSDownes  

The Salvation Army campaign using #TheDress is impressive. Someone really knows how to do their job. Hard hitting too. #BlackAndBlue
@TamsinFewkes  

Brilliant from the Salvation Army. Using #thedress to drive awareness of domestic violence #blackandblue
@reema80  

At least something good (sort of) has come from #TheDress #SalvationArmy
@TonyTimes2  

The Salvation Army taking the silliness of #TheDress to make a powerful point. That is how you jump on the bandwagon #TheSalvationArmy
@JonathanRBlades

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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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