Pitch update: European Tour, TUI, Vue and Royal Caribbean

TUI Group: BMB, which handles advertising for its UK brand Thomson, is repitching for the pan-European business
TUI Group: BMB, which handles advertising for its UK brand Thomson, is repitching for the pan-European business

Golf’s European Tour has approached agencies for its creative account after the incumbent, Saatchi & Saatchi, resigned the business in February. An RFI has been issued to select agencies and the deadline is 20 March.

TUI Group held tissue meetings this week. It is hunting for a pan-European creative agency after the £5.15 billion merger between its UK and German holding companies last year. BMB, the incumbent, will repitch in a process supported by ISBA.

The pitches for the cinema chain Vue also took place this week. It is looking for a creative shop to help differentiate it from its rival Odeon. The winning agency will handle advertising, branding and experiential activity. Brothers and Sisters previously held the account. Oystercatchers is handling the process.

Royal Caribbean International is holding tissue meetings on Friday for its UK ad account, which is estimated to be worth £6 million. Creativebrief is overseeing the review. J Walter Thompson is the incumbent and handles the global business, which is also up for review in a separate process.

Pitches for L’Oréal’s CRM account are set to take place over the next week. Campaign reported in January that the company is on the hunt for a UK CRM shop to work across several divisions.

Abbott Mead Vickers BBDO has been awarded the £3 million business for the software company Thunderhead.com. AMV will create a digital, TV and content-driven campaign in the UK, the US and Australia.

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Maltesers unveils Braille billboard in next phase of disability campaign
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1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

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