Argos trials 3D-printed jewellery - and maybe lighting

Argos is exploring how to bring 3D printing into the mainstream, trialling a new range of jewellery which customers can design themselves.

Argos: bringing 3D printing into the mainstream
Argos: bringing 3D printing into the mainstream

The retailer has launched a dedicated site featuring customisable rings, bracelets, pendants, cufflinks and earrings made either of gold plated metal or silver.

Shoppers can choose a piece of jewellery, then pick the metal, design and size, with accessories costing anywhere between £50 and £220. Argos is promising delivery within 21 days of ordering on the site.

The retailer is working with a consortium of partners from the design and manufacturing sectors, including 3D printing firm Digital Forming.

No chance to try on

One potential issue is that Argos isn’t allowing cancellations, exchanges or refunds except where there is something wrong with the product. That means customers will need to be absolutely happy with their purchase before they physically see it or try it on. 

It also isn’t clear how customers are intended to find the dedicated jewellery site, with no obvious links from the main Argos website. The retailer has not yet responded to a request for clarification.

The retailer is considering extending to the trial to include homeware and lighting.

Neil Tinegate, Argos’ digital innovation chief, said: "There has been a lot of excitement about 3D printing and we are just beginning to explore the mainstream application of these techniques.

"We are launching the site this week with our partners in the consortium as a trial, to gauge how customers want to engage with it. We will assess results and learnings to inform future decision making in due course."


Recommended

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published