Proximity's Jenkins takes Karmarama creative director role

Karmarama has appointed Jo Jenkins, a creative partner at Proximity, as a creative director and made four other hirings.

Karmarama: (l-r) Ioulianou, Agius, Crump, Murfitt, Jenkins
Karmarama: (l-r) Ioulianou, Agius, Crump, Murfitt, Jenkins

Jenkins will support Karmarama’s CRM output and handle a number of accounts including Honda, for which Karmarama is the lead direct agency.

At Proximity, where she spent more than six years, Jenkins worked on Volkswagen, John Lewis and Procter & Gamble. She also sits on the D&AD Direct jury.

Karmarama has also recruited Pete Ioulianou and Ollie Agius, a creative team on the Adidas account at Iris, and PAA’s Vicki Murfitt and Paul Crump, who handled Santander, BMW, Heck and the Payments Council.

Caitlin Ryan, the group executive creative director at Karmarama, said: "We are one of the few genuinely media-neutral, integrated ad agencies. For that to work, you need best-in-class, highly talented creatives across the disciplines who are brilliant at collaborating.

"Easy to say, harder to do. Which is why Karmarama is attracting such top-level talent from many different places."


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