James Swift thinks Innocent’s Mother’s Day activity is a nice sentiment that doesn’t quite work: "Petrol-station flowers have been usurped as the ultimate ‘I barely care’ gift. No emergency justifies giving your mum a card with a smoothie-brand logo on it that you printed off your computer 15 minutes beforehand."
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
Creative Artworker £28,000 - 32,000 Dahling Ltd, London (Central), London (Greater)
Head of Influencer Marketing & Co-Creation £55000 per annum + exceptional benefits The Great & The Good, London
Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.