Strategist Bobby Hui passes away aged 47

Bobby Hui, the former chief strategy officer at Arena, has died suddenly aged 47.

Hui: joined Arena in 2013
Hui: joined Arena in 2013

Before joining Arena in June 2013, Hui was the ex­ecutive planning director at G2 Joshua, which is now part of Geometry Global. He was the executive planning director at Nitro between 2008 and 2009.

Hui was the head of planning at Saatchi & Saatchi from 2005 to 2007, and spent a year at Coca-Cola as the director of advertising for Europe, Eurasia and the Middle East.

His funeral was held at Golders Green Crematorium last Friday.

Hui is survived by his parents, Polly and Robin Ray.

For those who would like to make a donation in his name, Hui was a supporter of both Shelter and the Sevashram Sangha temple and community in London, W12.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published