South African Tourism packs shark-diving and mountain descent into Oculus Rift VR

South African Tourism has condensed an action-packed holiday, including abseiling down Cape Town's Table Mountain and cage-diving with sharks, into a five-minute virtual reality experience.

Oculus Rift: a consumer experiences a South African trip through a VR headset
Oculus Rift: a consumer experiences a South African trip through a VR headset

Using Oculus Rift tech and experiential activity, the tourism board and agencies UM London, Visualise, Somethin Else and Tribe have launched a campaign targeting bars in London and Manchester, where consumers can don a VR headset and experience South Africa in HD and binaural sound.

Selected bars will have VR pods installed during April. Venues will be able to add to the experience with DJs, South African street food and wine-tasting sessions from the Cape Wine Academy. Imagery of animals and landscapes from the country will also be projected throughout the event space.

The tourist board has also recruited "Brand Warrior" promotional staff to answer questions and encourage consumers to enter a competition to win a pair of flights to South Africa.

Juan Herrada, South African Tourism’s UK manager of marketing and communications, said: "We want to surprise the UK travelling public and Oculus Rift is the ideal partner for us to reach a young, tech-savvy market.

"This is the first time Oculus Rift and binaural sound have been combined to create a unique, immersive holiday experience for the UK public."

Tribe also created a press event featuring the Oculus Rift experience.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published