The search giant has created a video called ‘Explore Loch Ness in Google Maps’ and posted it on YouTube.
The 150-second film features a voiceover by Adrian Shine, researcher and designer of the Loch Ness Exhibition, who says, "Loch Ness is a lost world but it is accessible through technology. And what should be here? Of course, we all know the answer to that."
The film uses mysterious music and suitably moody shots of the loch, playing heavily – and not without the odd tongue-in-cheek, knowing nod – on the mythology that characterises the Scottish location.
"It’s the sort of place that if there weren’t any dragons, there really ought to be," Shine says.
"Hello Loch News. Hello World," says the film endline, while viewers are encouraged to visit Google Maps to help in the hunt for the beast.
Perhaps Google Maps could next turn its attention to the heavens in the even-more-futile hunt for a supreme being.
Brand: Google Maps