Ocean inks £12m deal for MediaCo Outdoor

Ocean has bought MediaCo Outdoor, the Manchester-based media owner, in a deal understood to be worth about £12 million.

Ocean inks £12m deal for MediaCo Outdoor

MediaCo holds the Manchester City Council outdoor ad sales contract. The large-format digital sites will be rebranded as Ocean, while the other formats will become part of Ocean’s Signature portfolio.

Ocean bought the Birmingham-based Signature Outdoor for about £15 million in August 2014.

Four MediaCo staff including Steve Barton, the trading director, and Joseph Arshed, the development director, will move to Ocean.

Tim Bleakley, Ocean’s chief executive, said the company would look to use its "unique offering across the UK’s top three cities to offer advertisers a compelling network".

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More