Canada Water tube station renamed Buxton Water for London Marathon

Canada Water tube station was renamed Buxton Water yesterday in a PR stunt timed with the London Marathon.

Buxton Water: TFL sponsorship deal saw Canada Water renamed after the brand
Buxton Water: TFL sponsorship deal saw Canada Water renamed after the brand

The underground station was rebranded for the day as part of a sponsorship deal that saw Buxton Water as the official London Marathon drinks sponsor.

Branded artwork was placed throughout the station to celebrate those taking part in the race, using the hashtag #withyoualltheway. 

The revenue TfL generated from the deal will be ploughed back into wider plans to improve London’s public transport network. It is the second time the water brand has sponsored the 25 mile race. 

"Renaming a London Underground station Buxton Water on the day of the marathon not only showcases our commitment to the event but raises awareness of the importance of drinking enough water, whether it be on your daily commute or running a marathon," said Nestlé Waters UK head of marketing, Caroline Juin.

Brand: Buxton Water

Client: Caroline Juin


Recommended

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published